From wedding websites to red carpet recaps to décor blogs, it’s not hard to see that flower walls are all the rage. From rental backdrops to permanent installations, florists and creators are capitalizing on this trend. What’s behind this surge in popularity?  High-Profile InfluencersThere's ...

Outdoor events are a reality AND a design style that aligns well with your specialty! So, our Garden Party collection features the largest number of new stems and containers this year. We’ve learned that the most comfortable way for people to gather is outdoors -- It allows for the most ...

‘Tis the season for dozens of local bridal expos. Brides attend these events to make personal connections, see trends, and to have fun! The average age of a bridal expo attendee is 27 (born in 1995!) and they likely do not have a local florist relationship. Yes, millennials will likely have a ...

With relaxed and informal celebrations on the rise, flowers look more organic, garden-like and free form. A natural wicker basket for the flower girl is the perfect complement to the fresh-picked feeling. And with inventory space often being at a premium in your shop, it also helps knowing that ...

There are so many interesting ways to handle wedding seating charts. In this video, Vonda LaFever AIFD, PFCI, CFD offers up one stylish idea that easily incorporates with the floral themes used throughout the venue. Each place card or escort card is made from beautiful wholesale real touch calla ...

Wedding design and marketing ideas from Vonda LaFever AIFD, PFCI This relatively new idea has quickly taken hold with brides across the country. Instead of referring to a seating chart, guests look for their names printed on cards or tags, displayed near the entrance to the reception. The card ...

Wedding design and marketing ideas from Vonda LaFever AIFD, PFCI It goes by many names (sweets table, sugar bar). “But no matter what your wedding customer calls it,” says Vonda, “perk up and listen. This is when, during the consultation, you can plant a seed.” Paint a picture to your ...

Wedding Design and Marketing Ideas from Vonda LaFever AIFD, PFCI“Here’s a question you always want to ask your bridal customers these days,” says Vonda: “Are you planning to have a sweetheart table?”“If the answer is yes, that’s an opportunity for you as a florist to create a floral ...