To event designers, sometimes a blank slate provides a world of opportunity, but the reality of building a free-standing floral install can be complex.  With outdoor events more popular than ever, you may be tasked to not just provide floral décor, but build the event space with walls and aisles ...

The creamy undertones in parchment and chai ground the Hushed Tones collection in yellow undertones, warm and tranquil. Whispers of eucalyptus add movement and its dark green makes orange petals stand out. The result is a collection that uses colors found in nature as a jumping off point, adaptable ...

On Saturdays in the summer, what are floral designers doing? Setting up events. Every weekend. All summer. Probably in the spring and fall too! 2023 promises a more typical number of weddings as the market balances out – not the surge that was 2022 or the vacant 2020. But the surge for outdoor ...

So often we can hear our customers asking about an artificial flower or plant design and wondering if it is real or “fake”? This is a compliment to the product you are using and your design skills! A great design of quality artificial florals, greens and natural accents is the best way to sell ...

The days are getting shorter and starry, cold nights are the backdrop for many events of the season.When customers think about frosty nights and twinkle lights, seasonal events tend to also mean warmth and romance. The Winter Blush collection provides the design materials to make the magical ...

Motivational speaker Pocholo Gonzales has said, “Availability is the best ability.” And we know you understand. You can’t land the profitable wedding, sell a volume of seasonal wreathes, or decorate someone’s home without time to spend, and product available.Plus, extra special marketing, ...

A Collaboration from Sarah Botchick of Pioneer and Blog Writer Laura Vitale:Provide wilder, carefree flowers and foliage that symbolize freedom and adventure with a mix of romance and toughness. For a client who doesn’t want any two things alike and values handmade and unconventional, Boho Grace ...

One flower shop owner tells her story of how silk flower rentals became the hero of her wedding work. Weddings are indisputably one of the most stressful undertakings for florists. Often working with a client who is not well-versed in flowers and their prices, serving wedding clients takes a great ...

Flower walls are widely viewed as a wedding décor trend, but their possibilities extend far beyond bridal designs. Baby showers, milestone celebrations, high school prom or graduation—many special occasions provide opportunities for photogenic backdrops. If you’re looking to expand your flower ...

Capture the hues of strawberries, raspberries and blackberries outside of their short summer ripening with our Bold Berries collection. This group of silk flowers layered with coordinating, variegated foliage, brings a rich feeling to events and everyday arrangements.The tonal palette of Berry ...