A surprising fall color, shades of pink create a monochromatic collection that emanates warmth, serenity and the fading hues of the season. Pink Sunset uses layers of pink to evoke rosy cheeks and early sunsets. The blend of warm tones says “fall” without using traditional colors and overt ...

Consumers can’t wait to launch into autumn and Seasons of Change is a transitional collection that bridges the change in weather, schedules and daylight. Products in this collection include all hues of the season, changing and complementing each other just as the leaves do. The result is a ...

Would you pay $250 for 50 new customers? Of course, you would! And that’s exactly the traffic-stopping impact Teleflora’s Cindy Tole AIFD and Jody McLeod AIFD presented during their online educational program last month. The pair shared their real-world installation, framing the entryway to ...

With relaxed and informal celebrations on the rise, flowers look more organic, garden-like and free form. A natural wicker basket for the flower girl is the perfect complement to the fresh-picked feeling. And with inventory space often being at a premium in your shop, it also helps knowing that ...

Do you know what your best-selling flower is? That’s probably easy to answer. What about color? According to digital marketing research, 85% of shoppers say that color is their primary reason for buying a product.  This is good news because, as artists, you have the ability to try new textures ...

In the midst of turmoil, we know you and your clients are hoping to evoke a relaxing feeling. The Forest Path Collection and its springlike florals signify renewal and abundance. We have seen (and will continue to see) this style prevalent in weddings as it highlights earthly beauty like in a ...

When my wife and I started Pioneer 44 years ago, I went to my supplier and asked him how much it would cost to buy a line of silk flowers. He explained how many flowers I would need, and how many colors. Unfortunately, we couldn’t afford it, nor did we have the space! We were working out of the ...

When it comes to spring and summer designs, some items just fit perfectly. Lemons are one of those. No philosophical explanation needed, our Lemon Grove Collection simply embodies sweet, sunny days. We are still in a global state of needing an extra dose of optimism and lemons do this organically. ...

Any resurgence of a style modernizes things a bit, and Modern Classics is no exception. We are having a Greek revival, revival! Without even realizing it, homeowners have been gravitating to the Greek revival style for years…Open floor plans, high ceilings, wood floors, marble countertops, ...

Many thanks to Florists' Review magazine and Kat Castagnoli, AIFD, CCF for featuring Pioneer in their January 2021 issue, focusing on Permanent Botanicals. See Pioneer's owner, Dave Botchick, interviewed on page 29! This issue shows that today's permanent botanicals really are not your grandma's ...