Wedding Design and Marketing Ideas from Vonda LaFever AIFD, PFCI“Here’s a question you always want to ask your bridal customers these days,” says Vonda: “Are you planning to have a sweetheart table?”“If the answer is yes, that’s an opportunity for you as a florist to create a floral ...

Learn how to create a stunning brooch bouquet using a bouquet armature with the help of this easy-to-follow video demonstration by Vonda LaFever AIFD, CFD, PFCI.  Vonda begins construction by attaching a pair of simple rhinestone chains to the armature using small lengths of wire for security, ...

A powerful addition to any designer’s toolbox, soft cream tones are a mainstay of wedding season and a range of everyday themes. But, as Vonda LaFever AIFD, CFD, PFCI points out, finding that true cream color often proves to be quite a challenge.  Not only is it rare to find that perfect shade ...

Weddings are notoriously challenging-especially when you’re working with fresh product and unsure of its quality.Sometimes, the fresh flowers arrive and you suddenly find yourself in a panic: the hydrangea is wilting in 90-degree heat, the dahlia's color is different than expected, or the ...