From wedding websites to red carpet recaps to décor blogs, it’s not hard to see that flower walls are all the rage. From rental backdrops to permanent installations, florists and creators are capitalizing on this trend. What’s behind this surge in popularity?  High-Profile InfluencersThere's ...

Outdoor events are a reality AND a design style that aligns well with your specialty! So, our Garden Party collection features the largest number of new stems and containers this year. We’ve learned that the most comfortable way for people to gather is outdoors -- It allows for the most ...

‘Tis the season for dozens of local bridal expos. Brides attend these events to make personal connections, see trends, and to have fun! The average age of a bridal expo attendee is 27 (born in 1995!) and they likely do not have a local florist relationship. Yes, millennials will likely have a ...

Reminiscent of soothing blue waters and the orange sandstone cliffs of the Pacific Northwest, the contrast of the Cliffs collection feels natural because of its real-world influence. The blue and orange in this palette, contrasting colors, are bridged together with shades of taupe. Evocative of the ...

Wouldn’t you love to escape to a mountain retreat and sit by a crackling fire? Help your customers achieve this feeling with the Fireside Collection. There is nothing cozier than the rich glow of the fire combined with the wood and stone hearth. And now you can capture every element in your ...

With relaxed and informal celebrations on the rise, flowers look more organic, garden-like and free form. A natural wicker basket for the flower girl is the perfect complement to the fresh-picked feeling. And with inventory space often being at a premium in your shop, it also helps knowing that ...

Do you know what your best-selling flower is? That’s probably easy to answer. What about color? According to digital marketing research, 85% of shoppers say that color is their primary reason for buying a product.  This is good news because, as artists, you have the ability to try new textures ...

In the midst of turmoil, we know you and your clients are hoping to evoke a relaxing feeling. The Forest Path Collection and its springlike florals signify renewal and abundance. We have seen (and will continue to see) this style prevalent in weddings as it highlights earthly beauty like in a ...

Any resurgence of a style modernizes things a bit, and Modern Classics is no exception. We are having a Greek revival, revival! Without even realizing it, homeowners have been gravitating to the Greek revival style for years…Open floor plans, high ceilings, wood floors, marble countertops, ...

Many thanks to Florists' Review magazine and Kat Castagnoli, AIFD, CCF for featuring Pioneer in their January 2021 issue, focusing on Permanent Botanicals. See Pioneer's owner, Dave Botchick, interviewed on page 29! This issue shows that today's permanent botanicals really are not your grandma's ...