Because silk flowers are more lifelike and economical than ever, many floral designers are realizing the benefits. However, you might be persuaded to use the “real touch” variety, thinking it will always be the highest quality and realistic choice for your customers. This isn’t the case!The ...

A Collaboration from Sarah Botchick of Pioneer and Blog Writer Laura Vitale:Provide wilder, carefree flowers and foliage that symbolize freedom and adventure with a mix of romance and toughness. For a client who doesn’t want any two things alike and values handmade and unconventional, Boho Grace ...

The first day of summer is technically June 21, but consumers are actively shopping online and in garden centers for summer items. While you may be planning and purchasing for the winter holidays already, having your shop and website with sunny summer flowers will get you impulse buyers.Did you ...

The needs of homes are different than that of businesses and offices, in turn, the needs of one person may differ from that of another. By marketing different sizes and styles of one type of product, customers can tailor their purchases to their specific needs.Often times you’ll see the same ...

As a symbol of longevity, love, and friendship, it's easy to see why consumers love lemons with their bold color and simplicity. Greenery alongside lemon-yellow means using two analogous colors, creating a naturally pleasing and calming effect. The fruit has the potential to brighten up any floral ...

Wreaths have evolved into an all-year item. A miniature version has made its way into kitchens and bathrooms, funerals and weddings alike. Pioneer has been steadily expanding our wreath selection and our mini wreaths of varying greenery like eucalyptus, sprays of berries or asparagus grass can ...

Seasonal, asymmetrical, floral, funeral, greenery, hoop and half wreathes… all terms you hear and use. There is an increase in wreath business for sure, with consumers seeing them used year round inside and out. With so many choices available, it can be difficult to narrow down the options. To ...

Flip through for our  insight into some of the creative trends you’ll be seeing in the very near future. As trends typically follow a 3-5 year cycle, some may feel familiar, and we show you the updated iteration they are taking. In order to create this report, we tapped into rising trends ...

From Florists’ Review to Architectural Digest, it’s no secret year-round use of wreaths is a major décor trend. As the wreath comes off the front door and is used in other parts of homes, just how big is this opportunity?The Global Decorative Wreaths Market Report states the market is growing ...

Classic, yet approachable. This clean, color-less palette means the attention paid to  form, balance and texture is heightened. Customers will be intrigued and look deeper into the details of your arrangements when using the Neutral Artistry collection. With a variety of permanent botanicals, from ...