Wouldn’t you love to escape to a mountain retreat and sit by a crackling fire? Help your customers achieve this feeling with the Fireside Collection. There is nothing cozier than the rich glow of the fire combined with the wood and stone hearth. And now you can capture every element in your ...

Consumers can’t wait to launch into autumn and Seasons of Change is a transitional collection that bridges the change in weather, schedules and daylight. Products in this collection include all hues of the season, changing and complementing each other just as the leaves do. The result is a ...

Would you pay $250 for 50 new customers? Of course, you would! And that’s exactly the traffic-stopping impact Teleflora’s Cindy Tole AIFD and Jody McLeod AIFD presented during their online educational program last month. The pair shared their real-world installation, framing the entryway to ...

With a passion for “making the ordinary front door extraordinary,” the mother and daughter team at Grace Monroe Home recently showed their followers how to make a wreath and coordinating table piece using the new items from our Pink Sunset collection.  Tens of thousands have learned how to ...

One of the biggest home decor trends during America’s year at home was to paint the front door, and often a bold color. This means that your clients are paying attention to their curb appeal and hungry for a cheerful entry. Help them extend their living space this season with flowers and ...

Do you know what your best-selling flower is? That’s probably easy to answer. What about color? According to digital marketing research, 85% of shoppers say that color is their primary reason for buying a product.  This is good news because, as artists, you have the ability to try new textures ...

In the midst of turmoil, we know you and your clients are hoping to evoke a relaxing feeling. The Forest Path Collection and its springlike florals signify renewal and abundance. We have seen (and will continue to see) this style prevalent in weddings as it highlights earthly beauty like in a ...

When it comes to spring and summer designs, some items just fit perfectly. Lemons are one of those. No philosophical explanation needed, our Lemon Grove Collection simply embodies sweet, sunny days. We are still in a global state of needing an extra dose of optimism and lemons do this organically. ...

Are you looking for ways to stretch your wholesale ribbon investments? In this quick video, Susan Huelsman AIFD offers one easy and effective tip you can start using right away. When creating a bow to finish up a project, it can be tempting to reach only for the higher-end options in your toolbox. ...

Do you have a pull bow design that you really enjoy, but wish there were more ways to use it?  In this video, Susan Huelsman AIFD shows how to transform even the most ordinary pull bow into an attention-worthy piece you can use anywhere – even as the focal point for a decorative arrangement. To ...