Autumn Brushstroke is a collection with a double meaning.  First, September and October effectively paint our fields and sky with warm hues. The flowers in this collection translate this literally.  The result is a color palette, when used together, creates the ideal autumn ombré effect. A ...

One flower shop owner tells her story of how silk flower rentals became the hero of her wedding work. Weddings are indisputably one of the most stressful undertakings for florists. Often working with a client who is not well-versed in flowers and their prices, serving wedding clients takes a great ...

The first day of summer is technically June 21, but consumers are actively shopping online and in garden centers for summer items. While you may be planning and purchasing for the winter holidays already, having your shop and website with sunny summer flowers will get you impulse buyers.Did you ...

The needs of homes are different than that of businesses and offices, in turn, the needs of one person may differ from that of another. By marketing different sizes and styles of one type of product, customers can tailor their purchases to their specific needs.Often times you’ll see the same ...

Wedding style trends change with every decade, and each year comes with its own nuances. This year, floral designer, Tom Bowling, AIFD, PFCI says the most noticeable trend has to do with size. “Bouquets were exaggerated in the past three years,” Bowling explains.  Dramatic, oversized ...

As a symbol of longevity, love, and friendship, it's easy to see why consumers love lemons with their bold color and simplicity. Greenery alongside lemon-yellow means using two analogous colors, creating a naturally pleasing and calming effect. The fruit has the potential to brighten up any floral ...

Flower walls are widely viewed as a wedding décor trend, but their possibilities extend far beyond bridal designs. Baby showers, milestone celebrations, high school prom or graduation—many special occasions provide opportunities for photogenic backdrops. If you’re looking to expand your flower ...

If you have a brick-and-mortar shop, this blog is for you! Brick-and-mortar retailers have just a few seconds to attract—and hold—a buyer’s eye. As business owners, we understand, sometimes we fall into the trap of the ‘shoemakers kids who have no shoes.’ You spend your time creating ...

Color matching can be a challenge, especially when shopping in-stores is not an option. We all see color differently and products can appear to be different shades in different lighting. When you add in the complications of cameras, monitors and phone screens – color matching is never simple! At ...

An early spring is marked by bursts of pink and white blossoms around the Eiffel Tower. Transport your customers with the Springtime in Paris collection: an easy, tonal color palette with very little greenery – the traditional French way. Clusters of cabbage roses, lavender or hydrangea in ...