According to the National Funeral Directors Association’s Price List Study, funeral costs have not risen as quickly as the rate of inflation. One reason for this may be that funeral directors assist families in making decisions that align with their budgets—one of which is the inclusion of ...

In the past, sending flowers to a funeral was a common tradition. However, families are increasingly requesting donations to organizations that held special meaning to their loved one or the family instead. At the same time, consumers are seeking more personalized ways to commemorate celebrations ...

All types of businesses can benefit from permanent botanicals. Why? They grab attention, create destinations, encourage people to stay longer, and make them more likely to return. Greenery has a calming effect, and the benefits go on. Floral design professionals can profit by marketing and selling ...

Today's couples are swooning over venue arrangements, the floral installations that transform their wedding space into a breathtaking scene. And it’s not just a dream; it’s reality. Venue flowers saw a 20% increase in sales last year --outpacing any other wedding budget category!Why so ...

Florals make a big impression, and their popularity is growing in industries of all kinds. One standout feature is the enchanting floral basket arch. Perfect for weddings, special events, and storefront décor, floral basket arches combine silk flowers' beauty with woven baskets' rustic charm to ...

“100 Days of May” and “Maycember” are now a part of pop culture and even psychology to refer to the packed social and academic calendars in the month of May. With so much to do, juggling the joy of milestone moments with a large workload can be difficult.The month of May is no exception for ...

This prom season, you might not hear the word “trend” with teen customers but “core.”  Adding the suffix “core” refers to any trend or subculture focused on a specific interest or identity. In laymen’s terms, you can replace the word “style” with “core.” When it comes to ...

The Hands-On MarketYou may have noticed “sip and paint” studios opening in your town – where guests can drink wine, chat with friends and get to know other community members, all while creating art that they can take home. While they may be growing in popularity, IBISWorld reports COVID ...

Even teens who have never purchased flowers before understand one thing about prom: the corsage needs to go with the dress.To some clients, that means perfectly matching colors and textures. To others, that means accenting the dress with a complementary color. While still another group want the ...

As all businesses seek to draw traffic, becoming a destination through a “pop-up” concept is a winning formula for bars, restaurants and any available spaces. By enticing consumers to hang out in a uniquely decorated space, designers create a complete vibe, and a businesses’ investment in a ...