Prom is an opportunity to show customers how flowers express emotion and style. They go beyond the tradition of a date arriving with a corsage or pinning a boutonniere on a jacket. Body flowers are truly custom-made accessories to complete their look.When teens visit your shop, website or social ...

One of the top reasons consumers visit a flower shop or floral website is to express condolences.Funerals and celebrations of life have evolved in recent years. To continue our mission of serving floral professionals, there are a few key trends worth understanding. Let’s keep your floral business ...

Ready to profit this prom season? Get ready, because this is your guide to a stress-free experience. We share our secrets – what we have in common, the blunders to avoid, and why ordering early is your secret weapon. Our Shared Story:  Small family business? Check. We get it. We are a real ...

You snagged a booth at your local bridal show. Now what?Show What Brides Crave: Beyond Bouquets and CenterpiecesToday's brides are swooning over venue arrangements, the floral installations that transform their wedding space into a breathtaking scene. And it’s not just a dream, it’s reality. ...

Why do Pinterest trends matter?The majority of Pinterest users are women in the USA. Nearly half of the users have a household income of $100K+. Certainly your target customer.When someone pins a picture on their Pinterest board, it is because they actively want to remind themselves of a style they ...

We Saw It Coming - Apricot, Peach & Coral Products, NOW!More than 1100 national news outlets picked up the Pantone Color of the Year story, meaning consumers around the U.S. are aware of what is on-trend: Peach Fuzz.We’ve always felt that “color is everything” when it comes to serving ...

Do you ever consider the benefits of selling wine baskets? Whether they are part of your current offering or an area you’d like to grow, wine baskets are an important part of gifting. A wine basket aligns with important gifting trends. Consumers today tend to prefer purchasing gifts that support ...

When buying hardgoods for your business, there are a few items to consider when building your order. This is especially helpful when purchasing baskets for a busy gift basket season. When you’re scrambling to make it a profitable season, here are a few tips that remind you how to make the most of ...

For a year-round gift basket business, it is important to have options for everyday occasions. These are the reasons customers and corporations need gift baskets 365 days a year, such as for new homes, new babies, new hires, or any sort of congratulatory effort. And a study by the Society of ...

Merchandising baskets in your retail location solves many challenges for shop-owners. Good displays increase traffic, increase sales, and increase individual purchase volume. It also gives you the added benefit of more working space in your back room! We know the space in your design area is at a ...