This prom season, you might not hear the word “trend” with teen customers but “core.”  Adding the suffix “core” refers to any trend or subculture focused on a specific interest or identity. In laymen’s terms, you can replace the word “style” with “core.” When it comes to ...

The Hands-On MarketYou may have noticed “sip and paint” studios opening in your town – where guests can drink wine, chat with friends and get to know other community members, all while creating art that they can take home. While they may be growing in popularity, IBISWorld reports COVID ...

Even teens who have never purchased flowers before understand one thing about prom: the corsage needs to go with the dress.To some clients, that means perfectly matching colors and textures. To others, that means accenting the dress with a complementary color. While still another group want the ...

As all businesses seek to draw traffic, becoming a destination through a “pop-up” concept is a winning formula for bars, restaurants and any available spaces. By enticing consumers to hang out in a uniquely decorated space, designers create a complete vibe, and a businesses’ investment in a ...

Prom is an opportunity to show customers how flowers express emotion and style. They go beyond the tradition of a date arriving with a corsage or pinning a boutonniere on a jacket. Body flowers are truly custom-made accessories to complete their look.When teens visit your shop, website or social ...

One of the top reasons consumers visit a flower shop or floral website is to express condolences.Funerals and celebrations of life have evolved in recent years. To continue our mission of serving floral professionals, there are a few key trends worth understanding. Let’s keep your floral business ...

Ready to profit this prom season? Get ready, because this is your guide to a stress-free experience. We share our secrets – what we have in common, the blunders to avoid, and why ordering early is your secret weapon. Our Shared Story:  Small family business? Check. We get it. We are a real ...

You snagged a booth at your local bridal show. Now what?Show What Brides Crave: Beyond Bouquets and CenterpiecesToday's brides are swooning over venue arrangements, the floral installations that transform their wedding space into a breathtaking scene. And it’s not just a dream, it’s reality. ...

Why do Pinterest trends matter?The majority of Pinterest users are women in the USA. Nearly half of the users have a household income of $100K+. Certainly your target customer.When someone pins a picture on their Pinterest board, it is because they actively want to remind themselves of a style they ...

We Saw It Coming - Apricot, Peach & Coral Products, NOW!More than 1100 national news outlets picked up the Pantone Color of the Year story, meaning consumers around the U.S. are aware of what is on-trend: Peach Fuzz.We’ve always felt that “color is everything” when it comes to serving ...