Prom season can cast a stressful cloud over the month of May. So many intricate pieces, so many judgmental customers. It is no wonder many florists cap the number of corsages and boutonniere orders they will accept in May. It can easily be a losing battle for profit.  But did you know about the ...

As current trends include cascades of greenery unfurling down aisles, bannisters and entryways, the foliage consumers usually envision is ruscus. Though they may not know it by name, the narrow, wispy leaves and gracefully long sweeping vines creep into today’s themes, infusing events with aura ...

Whether the idea is to bring the outside in, use green as the color palette, or simply pick a stylish foliage for today’s bouquet, texture and movement is key when selecting greenery.Here are three of today’s trending varieties and how to get them:1. Ruscus The narrow, wispy leaves and ...

Wisteria is one of the most heartwarming flowers with its abundant, draping nature reminiscent of secret gardens and country cottages. Its naturally flowing form lends itself to events that need to exude charm and elegance. Wisteria provides a thick blanket of color and texture that can elevate any ...

As all businesses seek to draw traffic, becoming a destination through a “pop-up” concept is a winning formula for bars, restaurants and any available spaces. By enticing consumers to hang out in a uniquely decorated space, designers create a complete vibe, and a businesses’ investment in a ...

Prom is an opportunity to show customers how flowers express emotion and style. They go beyond the tradition of a date arriving with a corsage or pinning a boutonniere on a jacket. Body flowers are truly custom-made accessories to complete their look.When teens visit your shop, website or social ...

One of the top reasons consumers visit a flower shop or floral website is to express condolences.Funerals and celebrations of life have evolved in recent years. To continue our mission of serving floral professionals, there are a few key trends worth understanding. Let’s keep your floral business ...

Customers are ready to turn the pages of the calendar to spring and make their homes feel fresher and brighter. Appeal to these shopping habits by showing spring wreaths. It’s a tempting purchase that makes a statement without breaking one’s budget.Flowers and greenery naturally bring the ...

Cabbage Roses are a must-have variety in today’s floral design. Cabbage roses appeal to traditionalists because the variety inspired everything from Renaissance to Victorian era art. Other consumers may appreciate the more recent nostalgic charm, or simply the natural garden qualities. Yes, ...

Ready to profit this prom season? Get ready, because this is your guide to a stress-free experience. We share our secrets – what we have in common, the blunders to avoid, and why ordering early is your secret weapon. Our Shared Story:  Small family business? Check. We get it. We are a real ...