One flower shop owner tells her story of how silk flower rentals became the hero of her wedding work. Weddings are indisputably one of the most stressful undertakings for florists. Often working with a client who is not well-versed in flowers and their prices, serving wedding clients takes a great ...

Wedding style trends change with every decade, and each year comes with its own nuances. This year, floral designer, Tom Bowling, AIFD, PFCI says the most noticeable trend has to do with size. “Bouquets were exaggerated in the past three years,” Bowling explains.  Dramatic, oversized ...

Flower walls are widely viewed as a wedding décor trend, but their possibilities extend far beyond bridal designs. Baby showers, milestone celebrations, high school prom or graduation—many special occasions provide opportunities for photogenic backdrops. If you’re looking to expand your flower ...

If you have a brick-and-mortar shop, this blog is for you! Brick-and-mortar retailers have just a few seconds to attract—and hold—a buyer’s eye. As business owners, we understand, sometimes we fall into the trap of the ‘shoemakers kids who have no shoes.’ You spend your time creating ...

Color matching can be a challenge, especially when shopping in-stores is not an option. We all see color differently and products can appear to be different shades in different lighting. When you add in the complications of cameras, monitors and phone screens – color matching is never simple! At ...

Of the many supply issues in the world right now, we know one of them is getting your hands on floral adhesive you use every day.Helping fill that void is new, Fitz Design Liquid Floral Adhesive. Sold in a familiar, 44 gram metal tube, it is ideal to use in detail work or larger silk floral ...

Since the majority of our customer base is not within driving distance to our warehouse location, most of our customers just do not have the opportunity to see our products in person before purchasing them. Since that can be challenging, we wanted to share some helpful tips for shopping for ...

We know the name of the game in prom business is personalization. More important than being “on trend” is helping your teen client express themselves. The fashion, jewelry, hairstyle and manicure they chose are all personal expressions.  If you’re attending senior prom this year, you were ...

From wedding websites to red carpet recaps to décor blogs, it’s not hard to see that flower walls are all the rage. From rental backdrops to permanent installations, florists and creators are capitalizing on this trend. What’s behind this surge in popularity?  High-Profile InfluencersThere's ...

Seasonal, asymmetrical, floral, funeral, greenery, hoop and half wreathes… all terms you hear and use. There is an increase in wreath business for sure, with consumers seeing them used year round inside and out. With so many choices available, it can be difficult to narrow down the options. To ...