As current trends include cascades of greenery unfurling down aisles, bannisters and entryways, the foliage consumers usually envision is ruscus. Though they may not know it by name, the narrow, wispy leaves and gracefully long sweeping vines creep into today’s themes, infusing events with aura ...

Whether the idea is to bring the outside in, use green as the color palette, or simply pick a stylish foliage for today’s bouquet, texture and movement is key when selecting greenery.Here are three of today’s trending varieties and how to get them:1. Ruscus The narrow, wispy leaves and ...

The Hands-On MarketYou may have noticed “sip and paint” studios opening in your town – where guests can drink wine, chat with friends and get to know other community members, all while creating art that they can take home. While they may be growing in popularity, IBISWorld reports COVID ...

As all businesses seek to draw traffic, becoming a destination through a “pop-up” concept is a winning formula for bars, restaurants and any available spaces. By enticing consumers to hang out in a uniquely decorated space, designers create a complete vibe, and a businesses’ investment in a ...

One of the top reasons consumers visit a flower shop or floral website is to express condolences.Funerals and celebrations of life have evolved in recent years. To continue our mission of serving floral professionals, there are a few key trends worth understanding. Let’s keep your floral business ...

Customers are ready to turn the pages of the calendar to spring and make their homes feel fresher and brighter. Appeal to these shopping habits by showing spring wreaths. It’s a tempting purchase that makes a statement without breaking one’s budget.Flowers and greenery naturally bring the ...

You snagged a booth at your local bridal show. Now what?Show What Brides Crave: Beyond Bouquets and CenterpiecesToday's brides are swooning over venue arrangements, the floral installations that transform their wedding space into a breathtaking scene. And it’s not just a dream, it’s reality. ...

Corporate accounts provide volume. With defined production parameters, efficient and consistent work can be highly profitable. How To Build Corporate Gift Basket Clientele It may seem intimidating, but consider that every business in your area has employees and clients. Even partnering with small ...

“I had my first pocket square request from a client two years ago – then last year had more than five times that many requests,” said Melissa Henderson of Tully Floral Design.If that increase in design requests grabbed your attention like it did ours, let’s talk more about this opportunity ...

One of the easiest ways to build a floral design is by using a wreath as your base. Why? There are so many reasons! It’s prefinished and preformed into the right shape! Nothing to hide! It may be simpler for your designers to work in a wreath base than other floral mechanics. When designers want ...