The first day of summer is technically June 21, but consumers are actively shopping online and in garden centers for summer items. While you may be planning and purchasing for the winter holidays already, having your shop and website with sunny summer flowers will get you impulse buyers.Did you ...

The needs of homes are different than that of businesses and offices, in turn, the needs of one person may differ from that of another. By marketing different sizes and styles of one type of product, customers can tailor their purchases to their specific needs.Often times you’ll see the same ...

An early spring is marked by bursts of pink and white blossoms around the Eiffel Tower. Transport your customers with the Springtime in Paris collection: an easy, tonal color palette with very little greenery – the traditional French way. Clusters of cabbage roses, lavender or hydrangea in ...

There is a low hum of stress in our daily lives that creates an unease at times. As a designer, clients often come to you – whether they realize it or not – seeking a style that makes their home a retreat. Whether you’re styling a specific home, or merchandising your retail space and website ...

Reminiscent of soothing blue waters and the orange sandstone cliffs of the Pacific Northwest, the contrast of the Cliffs collection feels natural because of its real-world influence. The blue and orange in this palette, contrasting colors, are bridged together with shades of taupe. Evocative of the ...

Classic, yet approachable. This clean, color-less palette means the attention paid to  form, balance and texture is heightened. Customers will be intrigued and look deeper into the details of your arrangements when using the Neutral Artistry collection. With a variety of permanent botanicals, from ...

Wouldn’t you love to escape to a mountain retreat and sit by a crackling fire? Help your customers achieve this feeling with the Fireside Collection. There is nothing cozier than the rich glow of the fire combined with the wood and stone hearth. And now you can capture every element in your ...

A surprising fall color, shades of pink create a monochromatic collection that emanates warmth, serenity and the fading hues of the season. Pink Sunset uses layers of pink to evoke rosy cheeks and early sunsets. The blend of warm tones says “fall” without using traditional colors and overt ...

Consumers can’t wait to launch into autumn and Seasons of Change is a transitional collection that bridges the change in weather, schedules and daylight. Products in this collection include all hues of the season, changing and complementing each other just as the leaves do. The result is a ...

It’s a Pick-Me-Up - During the economic downturn after 9/11 Leonard Lauder, son of Estee Lauder, coined the term “lipstick index.” It meant that consumers were going to buy themselves a little pick-me-up even in a hard time. A relatively inexpensive purchase made people feel better.Only today ...