Does the presence of flowers change consumer sentiments? Can having flowers in a store increase purchasing decisions? Do flowers and plants affect people’s behavior? If you had the answers to these questions, imagine the small businesses in your town you could encourage to purchase ...

When the air is cold and damp, morning skies reflect purple. This is the inspiration for our second purple-based collection this year. Because of the overwhelming popularity of consumers to select purple when looking at flower varieties, we wanted designers to be equipped with exactly the shades ...

As people make their mandatory returns into the office, they may need something that makes this transition a little brighter. Perhaps these plant parents are begrudgingly leaving their plants at home. Or perhaps they just need something to make their work environment feel welcoming again. You can ...

 Purple is unique in the color world because it both uplifts and calms. This season, we show you two takes on purple color palettes because it is such a highly requested color from consumers. Five of the 12 best-selling annuals, and nine of the 12 best-selling perennials from grower Proven ...

Peach is a cheery color that often shows its face during the warm months of the year - which amplifies its warm undertones. Our Peachy Keen collection, which highlights our prediction for this year’s floral design trend, may surprise you with how soothing peach can be in interior design.Why are ...

The creamy undertones in parchment and chai ground the Hushed Tones collection in yellow undertones, warm and tranquil. Whispers of eucalyptus add movement and its dark green makes orange petals stand out. The result is a collection that uses colors found in nature as a jumping off point, adaptable ...

Prom Trends 2023 - This season’s fashion reports are showing trends that will be easy to complement with a thoughtful inventory of wristlets, ribbons, corsage accessories and silk flowers. Corsage Pairing.Just as an experienced server in your favorite restaurant can recommend the best wine to ...

Prom Trends 2023 - This season’s fashion reports are showing trends that will be easy to complement with a thoughtful inventory of wristlets, ribbons, corsage accessories and silk flowers.  Watch for the lights.Pale colors – either pastel, neutral, or muted tones – feel romantic and ...

On Saturdays in the summer, what are floral designers doing? Setting up events. Every weekend. All summer. Probably in the spring and fall too! 2023 promises a more typical number of weddings as the market balances out – not the surge that was 2022 or the vacant 2020. But the surge for outdoor ...

Prom Trends 2023 - This season’s fashion reports are showing trends that will be easy to complement with a thoughtful inventory of wristlets, ribbons, corsage accessories and silk flowers. Get ready for bright.Red, fuchsia, turquoise… girls will pick their favorite bold shade. The dress may ...