Thanks to the gorgeous photography shared from around the world on social media, floral installations at weddings, events, and for seasonal decorating are in high demand. From a floral chandelier, to storefront, to front porch, consumers now see how spaces dripping with flowers are a moment worth ...

Daylight is warmer and softer shortly after sunrise and just before sunset. Capture this warm halo by exploring the range of warm tones for an autumn glow in the Golden Hour collection.Bold colors are popular in weddings today and a monochromatic or analogous floral palette keeps a daring color ...

When we created our Wine Country Collection, we knew it would help three types of designers:  1.  The designer with events at a vineyard. The number of local wineries with event space is growing at a steady clip. Since 2009, the number of wineries in the country has grown by more than 50 ...

Consider the range of warm hues from daybreak to dusk in sandy terrain. Succulents find their natural home, as do grasses and terracotta pots. In the Desert Dusk collection, we are emphasizing visual interest through texture while providing a highly sophisticated interpretation of autumn. Right ...

The most successful event, gift, and floral designers have a creative eye and a deep appreciation for beauty. Above all, however, they realize the importance of starting with quality products. So, what are premium artificial flowers, and do they actually make a difference? Let’s find out!What are ...

The turn of season always inspires consumers to refresh their décor. According to the National Retail Federation, growth in flowers and decorations for spring continues, with those purchases at a record high in 2023. While consumers are inspired to buy, floral designers can extend your offering ...

When the air is cold and damp, morning skies reflect purple. This is the inspiration for our second purple-based collection this year. Because of the overwhelming popularity of consumers to select purple when looking at flower varieties, we wanted designers to be equipped with exactly the shades ...

As people make their mandatory returns into the office, they may need something that makes this transition a little brighter. Perhaps these plant parents are begrudgingly leaving their plants at home. Or perhaps they just need something to make their work environment feel welcoming again. You can ...

 Purple is unique in the color world because it both uplifts and calms. This season, we show you two takes on purple color palettes because it is such a highly requested color from consumers. Five of the 12 best-selling annuals, and nine of the 12 best-selling perennials from grower Proven ...

Peach is a cheery color that often shows its face during the warm months of the year - which amplifies its warm undertones. Our Peachy Keen collection, which highlights our prediction for this year’s floral design trend, may surprise you with how soothing peach can be in interior design.Why are ...