Designers know ruscus is the go-to foliage for home and event designs. Flexible stems and long leaves make it the perfect material for garlands - either across tables, arches or other long spaces. Plus, glossy, deep green leaves align with the trend of bringing the outside in with plant life at ...

Motivational speaker Pocholo Gonzales has said, “Availability is the best ability.” And we know you understand. You can’t land the profitable wedding, sell a volume of seasonal wreathes, or decorate someone’s home without time to spend, and product available.Plus, extra special marketing, ...

Because silk flowers are more lifelike and economical than ever, many floral designers are realizing the benefits. However, you might be persuaded to use the “real touch” variety, thinking it will always be the highest quality and realistic choice for your customers. This isn’t the case!The ...

A Collaboration from Sarah Botchick of Pioneer and Blog Writer Laura Vitale:Provide wilder, carefree flowers and foliage that symbolize freedom and adventure with a mix of romance and toughness. For a client who doesn’t want any two things alike and values handmade and unconventional, Boho Grace ...

Autumn Brushstroke is a collection with a double meaning.  First, September and October effectively paint our fields and sky with warm hues. The flowers in this collection translate this literally.  The result is a color palette, when used together, creates the ideal autumn ombré effect. A ...

The first day of summer is technically June 21, but consumers are actively shopping online and in garden centers for summer items. While you may be planning and purchasing for the winter holidays already, having your shop and website with sunny summer flowers will get you impulse buyers.Did you ...

The needs of homes are different than that of businesses and offices, in turn, the needs of one person may differ from that of another. By marketing different sizes and styles of one type of product, customers can tailor their purchases to their specific needs.Often times you’ll see the same ...

As a symbol of longevity, love, and friendship, it's easy to see why consumers love lemons with their bold color and simplicity. Greenery alongside lemon-yellow means using two analogous colors, creating a naturally pleasing and calming effect. The fruit has the potential to brighten up any floral ...

Flower walls are widely viewed as a wedding décor trend, but their possibilities extend far beyond bridal designs. Baby showers, milestone celebrations, high school prom or graduation—many special occasions provide opportunities for photogenic backdrops. If you’re looking to expand your flower ...

Color matching can be a challenge, especially when shopping in-stores is not an option. We all see color differently and products can appear to be different shades in different lighting. When you add in the complications of cameras, monitors and phone screens – color matching is never simple! At ...