In a competitive marketplace, to grow your business, there are a few basic ways to do it. 1) Increase margins 2) Increase your customer’s frequency of purchase and 3) Increase the overall volume of each sale. Today, we are going to focus on the last, knowing that wineries, liquor stores and gift ...

Reminiscent of soothing blue waters and the orange sandstone cliffs of the Pacific Northwest, the contrast of the Cliffs collection feels natural because of its real-world influence. The blue and orange in this palette, contrasting colors, are bridged together with shades of taupe. Evocative of the ...

Classic, yet approachable. This clean, color-less palette means the attention paid to  form, balance and texture is heightened. Customers will be intrigued and look deeper into the details of your arrangements when using the Neutral Artistry collection. With a variety of permanent botanicals, from ...

Wouldn’t you love to escape to a mountain retreat and sit by a crackling fire? Help your customers achieve this feeling with the Fireside Collection. There is nothing cozier than the rich glow of the fire combined with the wood and stone hearth. And now you can capture every element in your ...

A surprising fall color, shades of pink create a monochromatic collection that emanates warmth, serenity and the fading hues of the season. Pink Sunset uses layers of pink to evoke rosy cheeks and early sunsets. The blend of warm tones says “fall” without using traditional colors and overt ...

Consumers can’t wait to launch into autumn and Seasons of Change is a transitional collection that bridges the change in weather, schedules and daylight. Products in this collection include all hues of the season, changing and complementing each other just as the leaves do. The result is a ...

Would you pay $250 for 50 new customers? Of course, you would! And that’s exactly the traffic-stopping impact Teleflora’s Cindy Tole AIFD and Jody McLeod AIFD presented during their online educational program last month. The pair shared their real-world installation, framing the entryway to ...

With relaxed and informal celebrations on the rise, flowers look more organic, garden-like and free form. A natural wicker basket for the flower girl is the perfect complement to the fresh-picked feeling. And with inventory space often being at a premium in your shop, it also helps knowing that ...

One of the biggest home decor trends during America’s year at home was to paint the front door, and often a bold color. This means that your clients are paying attention to their curb appeal and hungry for a cheerful entry. Help them extend their living space this season with flowers and ...

“This will be a great pick-me-up for my friend in the hospital!” “I’m on my way to dinner at a neighbor’s house.” We’ve all heard customers make these comments time and time again. Flowers and plants really are the best gift for everyday occasions. That’s why we’ve invested in ...