When space is at a premium, floral designers and boutique owners know to have versatile containers on hand that work for a multitude of purposes. Spring, inherently feeling light and natural, means baskets are an essential

If you Googled “Inspiring Home Office” or “Best Home Offices”  right now, do you know what you would find in every single image result? Green plants. Florists, garden centers and interior designers everywhere, rejoice! People are getting it! Now what do you do to capitalize on the ...

Do you know what your best-selling flower is? That’s probably easy to answer. What about color? According to digital marketing research, 85% of shoppers say that color is their primary reason for buying a product.  This is good news because, as artists, you have the ability to try new textures ...

In the midst of turmoil, we know you and your clients are hoping to evoke a relaxing feeling. The Forest Path Collection and its springlike florals signify renewal and abundance. We have seen (and will continue to see) this style prevalent in weddings as it highlights earthly beauty like in a ...

When my wife and I started Pioneer 44 years ago, I went to my supplier and asked him how much it would cost to buy a line of silk flowers. He explained how many flowers I would need, and how many colors. Unfortunately, we couldn’t afford it, nor did we have the space! We were working out of the ...

When it comes to spring and summer designs, some items just fit perfectly. Lemons are one of those. No philosophical explanation needed, our Lemon Grove Collection simply embodies sweet, sunny days. We are still in a global state of needing an extra dose of optimism and lemons do this organically. ...

It’s a Pick-Me-Up - During the economic downturn after 9/11 Leonard Lauder, son of Estee Lauder, coined the term “lipstick index.” It meant that consumers were going to buy themselves a little pick-me-up even in a hard time. A relatively inexpensive purchase made people feel better.Only today ...

Plant rooms.  Easy indoor plants.  Biophilia (plant love).  These terms are breaking the internet as people want to turn their homes into a calm oasis.  Succulents, cacti and fiddle leaf fig raged in past years, and more and more plant enthusiasts jump on the bandwagon giving way to the next ...

Any resurgence of a style modernizes things a bit, and Modern Classics is no exception. We are having a Greek revival, revival! Without even realizing it, homeowners have been gravitating to the Greek revival style for years…Open floor plans, high ceilings, wood floors, marble countertops, ...

 Feature a permanent botanicals section on your website - You can't sell it if you don't show it!  Talk the talk - Use a recognizable term (hint: your customers don't know what permanent botanicals are!) If you aren't sure, check the websites of the major retailers where your customers are ...