All types of businesses can benefit from permanent botanicals. Why? They grab attention, create destinations, encourage people to stay longer, and make them more likely to return. Greenery has a calming effect, and the benefits go on. Floral design professionals can profit by marketing and selling ...

In the world of floral design, it's easy to get caught up in the drama of large, show-stopping blooms. We admire the vibrant colors and intricate forms of a dinner plate dahlia or fluffy hydrangea, and they certainly play a crucial role. However, there is also a need for smaller blooms that bring ...

Success blooms when you focus on popular flower varieties and sought-after styles. Tulips have earned their place as the most sought-after flower in the United States. According to data from Utah State University, the primary reason people purchase flowers is for personal enjoyment – to brighten ...

"The shelf life is low, and the cost is high," said Tom Bowling, AIFD, PFCI when discussing fresh smilax greens. To him, and many other floral designers, quality artificial smilax greens are a game changer.Smilax is adored for its simplicity, airiness, and graceful draping quality. From adding ...

David Botchick, President of Pioneer, came to our marketing department and said, “We need to teach our customers about what makes good foliage.” Why? Foliage is a special focus of his because when he started Pioneer, he chose to focus on green plants. To do that successfully, those green plants ...

Midcentury innovation gave rise to polyester, and with it, artificial plants. Faux plants complemented the clean lines and minimalist aesthetics of the 70s, followed by the gloss and glam of the 80s.Coincidentally, this was also the time when Pioneer Imports & Wholesale began, with a strong ...

Winter can be a challenging time for floral business owners. During winter months, there is often decreased walk-in traffic, leading to less turnover in the cooler of fresh flowers. This leaves floral businesses with two discouraging issues:Sparce coolers, unable to capitalize on impulse purchases. ...

As a floral professional, you understand the importance of quality and creativity in your work. Here’s why Pioneer should be your go-to source for artificial flowers and foliage:Commitment to Quality and Innovation At Pioneer, we are dedicated to creating high-quality silk flowers and foliage. ...

Sending floral arrangements to express sympathy has long been a cherished tradition during times of loss. However, using fresh flowers can present several challenges, from maintenance to seasonal availability. Enter permanent botanicals - a sophistacted yet affordable solution with many ...

Designing to the Trend of Floral Chandeliers, An Easier Way!In the dynamic world of event planning and decor, staying up to date on current trends is essential. One trend that continues to captivate and enchant is the floral chandelier— hanging florals captivate consumers, providing ambiance and ...