As current trends include cascades of greenery unfurling down aisles, bannisters and entryways, the foliage consumers usually envision is ruscus. Though they may not know it by name, the narrow, wispy leaves and gracefully long sweeping vines creep into today’s themes, infusing events with aura ...

Wisteria is one of the most heartwarming flowers with its abundant, draping nature reminiscent of secret gardens and country cottages. Its naturally flowing form lends itself to events that need to exude charm and elegance. Wisteria provides a thick blanket of color and texture that can elevate any ...

As all businesses seek to draw traffic, becoming a destination through a “pop-up” concept is a winning formula for bars, restaurants and any available spaces. By enticing consumers to hang out in a uniquely decorated space, designers create a complete vibe, and a businesses’ investment in a ...

One of the top reasons consumers visit a flower shop or floral website is to express condolences.Funerals and celebrations of life have evolved in recent years. To continue our mission of serving floral professionals, there are a few key trends worth understanding. Let’s keep your floral business ...

Cabbage Roses are a must-have variety in today’s floral design. Cabbage roses appeal to traditionalists because the variety inspired everything from Renaissance to Victorian era art. Other consumers may appreciate the more recent nostalgic charm, or simply the natural garden qualities. Yes, ...

Why do Pinterest trends matter?The majority of Pinterest users are women in the USA. Nearly half of the users have a household income of $100K+. Certainly your target customer.When someone pins a picture on their Pinterest board, it is because they actively want to remind themselves of a style they ...

We Saw It Coming - Apricot, Peach & Coral Products, NOW!More than 1100 national news outlets picked up the Pantone Color of the Year story, meaning consumers around the U.S. are aware of what is on-trend: Peach Fuzz.We’ve always felt that “color is everything” when it comes to serving ...

What to call artificial flowers – Part 3: What term should I use? In Part 1 of this series, we reviewed how consumers refer to artificial flowers. In Part 2, we discussed the variety of ways that floral professionals refer to artificial flowers. But which is the best one for your business? Below ...

What to call artificial flowers – Part 2: What do floral professionals call artificial flowers?  In Part 1of this series, we noted that “artificial flowers” is the term people search most often online, but is it the right language for the professionally designed product you provide? Is it ...

Looking for Part 3: What term should I use? Click here!What to call artificial flowers – Part 1: What do consumers call artificial flowers? In the famous Shakespeare excerpt, “That which we call a rose by any other name would smell just as sweet.”Well, Bill might think the naming of things ...