Today's couples are swooning over venue arrangements, the floral installations that transform their wedding space into a breathtaking scene. And it’s not just a dream; it’s reality. Venue flowers saw a 20% increase in sales last year --outpacing any other wedding budget category!Why so ...

Silk sunflowers are a must-have for today's floral designs. They appeal to a wide range of customers: from those seeking a bright and cheerful pop of color every day, to those who envision the Tuscan countryside or a garden-style escape at their next event.Floral designers also are incorporating ...

Hydrangeas, adored for their voluminous blooms and captivating colors, have charmed countless couples planning their weddings. With a spectrum ranging from deep blue to vibrant pinks, serene whites to lush greens, their abundant flowers not only bring a sense of fullness to arrangements but also ...

From captivating bouquets to stunning centerpieces, dahlias steal the show with their size and saturated colors. No wonder they’re a favorite flower choice! With a range of textures, colors and sizes, dahlias can add elegance, drama or a touch of whimsy. Dahlias can fit a casual or formal outdoor ...

Tablescaping has become an art form. Event designers know transforming the table creates a memorable occasion, bringing an aesthetic to life and wowing customers.  But keeping fresh flowers looking their best can be a challenge. And with complex, layered designs, time is of the essence. That’s ...

For designers, bringing the beauty of nature indoors is a constant pursuit. But fresh garlands often come with a short lifespan and high maintenance. What if there was a solution that offered stunning greenery, endless versatility, and minimal upkeep? Enter the world of faux ...

Florals make a big impression, and their popularity is growing in industries of all kinds. One standout feature is the enchanting floral basket arch. Perfect for weddings, special events, and storefront décor, floral basket arches combine silk flowers' beauty with woven baskets' rustic charm to ...

With summer fast approaching, it is time for florists and event designers to switch focus from winter greenery to colorful flowers and bushes! What better way to kick off your busy season than with stunning floral arches? Read more about this trend here.Tom Bowling—certified by the American ...

What’s the best-selling cut flower in America? Tulips, followed by lilies and gerbera daisies.So, when your customers clamor for these varieties year-round, consider offering their silk counterparts too.Each of these flowers have extremely lifelike faux varieties. Artificial tulips, lilies and ...

“100 Days of May” and “Maycember” are now a part of pop culture and even psychology to refer to the packed social and academic calendars in the month of May. With so much to do, juggling the joy of milestone moments with a large workload can be difficult.The month of May is no exception for ...