What to call artificial flowers – Part 2: What do floral professionals call artificial flowers?  In Part 1of this series, we noted that “artificial flowers” is the term people search most often online, but is it the right language for the professionally designed product you provide? Is it ...

Looking for Part 3: What term should I use? Click here!What to call artificial flowers – Part 1: What do consumers call artificial flowers? In the famous Shakespeare excerpt, “That which we call a rose by any other name would smell just as sweet.”Well, Bill might think the naming of things ...

As designers, you need your supplies shipped to you. And shipping costs can drastically affect the designs you make and the customers you serve.  Your Retail Price = Cost of goods + Markup. Cost of goods includes the price you pay to have the product shipped to you. For example, if a $10 box of ...

Don’t underestimate the impact of packaging in your corporate gifts. Recipients associate the company’s image with how its gifts are packaged. For this reason, using a deep, sturdy and classic basket for corporate gifting is ideal for many reasons:It looks expensive. When giving a gift, the ...

What is a Living Garden Basket?At Pioneer, we don’t just wholesale quality items, we listen to our customers and create our own line of products to meet their specific needs. When customers can’t find a container that fits, a quality basic, an artificial flower that’s botanically correct or a ...

If you prebooked baskets with Pioneer this summer, you are well on your way to a successful season with promotional discounts, locked-in pricing, and guaranteed supply. We also provided marketing tools to floral and gift professionals to take some pressure off during the busy season. Timing is ...

Corporate accounts provide volume. With defined production parameters, efficient and consistent work can be highly profitable. How To Build Corporate Gift Basket Clientele It may seem intimidating, but consider that every business in your area has employees and clients. Even partnering with small ...

“I had my first pocket square request from a client two years ago – then last year had more than five times that many requests,” said Melissa Henderson of Tully Floral Design.If that increase in design requests grabbed your attention like it did ours, let’s talk more about this opportunity ...

One of the easiest ways to build a floral design is by using a wreath as your base. Why? There are so many reasons! It’s prefinished and preformed into the right shape! Nothing to hide! It may be simpler for your designers to work in a wreath base than other floral mechanics. When designers want ...

Thanks to the gorgeous photography shared from around the world on social media, floral installations at weddings, events, and for seasonal decorating are in high demand. From a floral chandelier, to storefront, to front porch, consumers now see how spaces dripping with flowers are a moment worth ...