The turn of season always inspires consumers to refresh their décor. According to the National Retail Federation, growth in flowers and decorations for spring continues, with those purchases at a record high in 2023. While consumers are inspired to buy, floral designers can extend your offering ...

To event designers, sometimes a blank slate provides a world of opportunity, but the reality of building a free-standing floral install can be complex.  With outdoor events more popular than ever, you may be tasked to not just provide floral décor, but build the event space with walls and aisles ...

“I don’t want to wear a corsage.” - “It will ruin my dress.” - “I don’t want it on while I dance.  You’ve probably heard these comments (and so many more!) from teens with their opinion of prom corsages. But these aren’t reasons to forgo the flowers all together! Clutch ...

Does the presence of flowers change consumer sentiments? Can having flowers in a store increase purchasing decisions? Do flowers and plants affect people’s behavior? If you had the answers to these questions, imagine the small businesses in your town you could encourage to purchase ...

When the air is cold and damp, morning skies reflect purple. This is the inspiration for our second purple-based collection this year. Because of the overwhelming popularity of consumers to select purple when looking at flower varieties, we wanted designers to be equipped with exactly the shades ...

As people make their mandatory returns into the office, they may need something that makes this transition a little brighter. Perhaps these plant parents are begrudgingly leaving their plants at home. Or perhaps they just need something to make their work environment feel welcoming again. You can ...

 Purple is unique in the color world because it both uplifts and calms. This season, we show you two takes on purple color palettes because it is such a highly requested color from consumers. Five of the 12 best-selling annuals, and nine of the 12 best-selling perennials from grower Proven ...

Peach is a cheery color that often shows its face during the warm months of the year - which amplifies its warm undertones. Our Peachy Keen collection, which highlights our prediction for this year’s floral design trend, may surprise you with how soothing peach can be in interior design.Why are ...

We have all seen trends skew to more natural materials, abundant textures, and organic forms. From bridal bouquets with flowing, untamed wildflowers to garlands cascading down tables, we are in an era of realistic beauty. Consumers are also influenced by plant life. According to GardenPals.com two ...

Impress customers with electric, warm colors. Intentionally wake up neural interiors with the signs of spring and summer. Realistic blooms, and plenty in stock, allow floral designers to show a variety of styles with these flowers. Bold colors are used in floral design ranging from traditional to ...