Consumers can’t wait to launch into autumn and Seasons of Change is a transitional collection that bridges the change in weather, schedules and daylight. Products in this collection include all hues of the season, changing and complementing each other just as the leaves do. The result is a ...

Would you pay $250 for 50 new customers? Of course, you would! And that’s exactly the traffic-stopping impact Teleflora’s Cindy Tole AIFD and Jody McLeod AIFD presented during their online educational program last month. The pair shared their real-world installation, framing the entryway to ...

With a passion for “making the ordinary front door extraordinary,” the mother and daughter team at Grace Monroe Home recently showed their followers how to make a wreath and coordinating table piece using the new items from our Pink Sunset collection.  Tens of thousands have learned how to ...

What makes a quality silk flower? Pioneer Imports & Wholesale’s owner, David Botchick, answers this common question and shares his expert advice on selecting silk floral supplies.David says one of the first steps to choosing a quality product is something he learned as he was starting off in ...

With relaxed and informal celebrations on the rise, flowers look more organic, garden-like and free form. A natural wicker basket for the flower girl is the perfect complement to the fresh-picked feeling. And with inventory space often being at a premium in your shop, it also helps knowing that ...

One of the biggest home decor trends during America’s year at home was to paint the front door, and often a bold color. This means that your clients are paying attention to their curb appeal and hungry for a cheerful entry. Help them extend their living space this season with flowers and ...

“This will be a great pick-me-up for my friend in the hospital!” “I’m on my way to dinner at a neighbor’s house.” We’ve all heard customers make these comments time and time again. Flowers and plants really are the best gift for everyday occasions. That’s why we’ve invested in ...

When space is at a premium, floral designers and boutique owners know to have versatile containers on hand that work for a multitude of purposes. Spring, inherently feeling light and natural, means baskets are an essential

If you Googled “Inspiring Home Office” or “Best Home Offices”  right now, do you know what you would find in every single image result? Green plants. Florists, garden centers and interior designers everywhere, rejoice! People are getting it! Now what do you do to capitalize on the ...

Do you know what your best-selling flower is? That’s probably easy to answer. What about color? According to digital marketing research, 85% of shoppers say that color is their primary reason for buying a product.  This is good news because, as artists, you have the ability to try new textures ...