What’s the best-selling cut flower in America? Tulips, followed by lilies and gerbera daisies.So, when your customers clamor for these varieties year-round, consider offering their silk counterparts too.Each of these flowers have extremely lifelike faux varieties. Artificial tulips, lilies and ...

“100 Days of May” and “Maycember” are now a part of pop culture and even psychology to refer to the packed social and academic calendars in the month of May. With so much to do, juggling the joy of milestone moments with a large workload can be difficult.The month of May is no exception for ...

Prom season can cast a stressful cloud over the month of May. So many intricate pieces, so many judgmental customers. It is no wonder many florists cap the number of corsages and boutonniere orders they will accept in May. It can easily be a losing battle for profit.  But did you know about the ...

As current trends include cascades of greenery unfurling down aisles, bannisters and entryways, the foliage consumers usually envision is ruscus. Though they may not know it by name, the narrow, wispy leaves and gracefully long sweeping vines creep into today’s themes, infusing events with aura ...

This prom season, you might not hear the word “trend” with teen customers but “core.”  Adding the suffix “core” refers to any trend or subculture focused on a specific interest or identity. In laymen’s terms, you can replace the word “style” with “core.” When it comes to ...

Whether the idea is to bring the outside in, use green as the color palette, or simply pick a stylish foliage for today’s bouquet, texture and movement is key when selecting greenery.Here are three of today’s trending varieties and how to get them:1. Ruscus The narrow, wispy leaves and ...

The Hands-On MarketYou may have noticed “sip and paint” studios opening in your town – where guests can drink wine, chat with friends and get to know other community members, all while creating art that they can take home. While they may be growing in popularity, IBISWorld reports COVID ...

Wisteria is one of the most heartwarming flowers with its abundant, draping nature reminiscent of secret gardens and country cottages. Its naturally flowing form lends itself to events that need to exude charm and elegance. Wisteria provides a thick blanket of color and texture that can elevate any ...

Even teens who have never purchased flowers before understand one thing about prom: the corsage needs to go with the dress.To some clients, that means perfectly matching colors and textures. To others, that means accenting the dress with a complementary color. While still another group want the ...

The word “mauve” doesn’t often roll off the tongues of Americans to describe a shade of pinkish purple. Some may even feel it synonymous with color palettes of the 1980s. But florists know mauve has always been a popular shade of flowers, even if it’s not referred to as such.Rose growers ...