You’ll find Laura’s blogs draw on her knowledge of trend forecasting, floral hardgoods, and marketing to businesses and consumers. Focusing on products and trends that provide solutions, her goal is to equip Pioneer customers with information and education that makes purchasing and designing easier, and provide product knowledge that make online and catalog shopping easier.

Prior to collaborating with Pioneer, Laura held marketing, product development and merchandising roles for a major manufacturer in the floral industry. With experience in all the areas where floral goods are sold – wholesalers, flower shops, craft stores, grocery, bouquet manufacturers, ecommerce, garden centers – she is passionate about making our customer’s business easier, better and more profitable, championing the use of flowers year-round and helping the industry thrive.