As all businesses seek to draw traffic, becoming a destination through a “pop-up” concept is a winning formula for bars, restaurants and any available spaces. By enticing consumers to hang out in a uniquely decorated space, designers create a complete vibe, and a businesses’ investment in a ...

One of the top reasons consumers visit a flower shop or floral website is to express condolences.Funerals and celebrations of life have evolved in recent years. To continue our mission of serving floral professionals, there are a few key trends worth understanding. Let’s keep your floral business ...

Cabbage Roses are a must-have variety in today’s floral design. Cabbage roses appeal to traditionalists because the variety inspired everything from Renaissance to Victorian era art. Other consumers may appreciate the more recent nostalgic charm, or simply the natural garden qualities. Yes, ...

You snagged a booth at your local bridal show. Now what?Show What Brides Crave: Beyond Bouquets and CenterpiecesToday's brides are swooning over venue arrangements, the floral installations that transform their wedding space into a breathtaking scene. And it’s not just a dream, it’s reality. ...

Why do Pinterest trends matter?The majority of Pinterest users are women in the USA. Nearly half of the users have a household income of $100K+. Certainly your target customer.When someone pins a picture on their Pinterest board, it is because they actively want to remind themselves of a style they ...

We Saw It Coming - Apricot, Peach & Coral Products, NOW!More than 1100 national news outlets picked up the Pantone Color of the Year story, meaning consumers around the U.S. are aware of what is on-trend: Peach Fuzz.We’ve always felt that “color is everything” when it comes to serving ...

What to call artificial flowers – Part 3: What term should I use? In Part 1 of this series, we reviewed how consumers refer to artificial flowers. In Part 2, we discussed the variety of ways that floral professionals refer to artificial flowers. But which is the best one for your business? Below ...

What to call artificial flowers – Part 2: What do floral professionals call artificial flowers?  In Part 1of this series, we noted that “artificial flowers” is the term people search most often online, but is it the right language for the professionally designed product you provide? Is it ...

Looking for Part 3: What term should I use? Click here!What to call artificial flowers – Part 1: What do consumers call artificial flowers? In the famous Shakespeare excerpt, “That which we call a rose by any other name would smell just as sweet.”Well, Bill might think the naming of things ...

Corporate accounts provide volume. With defined production parameters, efficient and consistent work can be highly profitable. How To Build Corporate Gift Basket Clientele It may seem intimidating, but consider that every business in your area has employees and clients. Even partnering with small ...